Las Vegas Athletics
Oasis in the Desert
project
Experience
Center
Las Vegas Athletics
[ ONGOING PROJECT ]
role
Creative Director
opportunity
This 12,000 sq. ft., $4.8M Experience Center is set to launch the next era of the Athletics in Las Vegas at the end of 2025. The goal: build brand presence in a new market, ignite fan enthusiasm before the stadium is built, showcase premium hospitality offerings, and create buzz-worthy, shareable moments that honor the team’s legacy while looking towards it’s future.
outcome (so far)
Conceptual designs and immersive storytelling strategies that align stakeholders and drive business impact. Highlights include an AI-powered bobblehead photo op, an interactive batting cage featuring the A’s greatest hits, and a five-sided LED immersive environment—each crafted to engage fans and fuel excitement for what’s next.
