Greenville Drive x Milliken
Homegrown Game Changers
project
Milliken Plaza
at Fluor Field
Greenville Drive x Milliken
role
Creative Director
opportunity
A fan experience and sponsor activation between the Greenville Drive and Milliken, transforming an underused plaza—now a main entry point to the ballpark—into a dynamic engagement space as part of a broader stadium renovation.
outcome
A gamified experience that engages fans of all ages, celebrating community, sport, and innovation. This $700K partnership elevated both the Drive and Milliken brands, turning a transitional space into a meaningful, high-impact destination.
An experience so popular it’s coming back for round two—batter up!
Celebrating Community, One Pitch At
A Time
