Dallas Cowboys x Ford
A True Blue Partnership
project
Ford Deck at
AT&T Stadium
Dallas Cowboys x Ford
role
Creative Director
opportunity
Revitalize a storied brand partnership by balancing the distinct identities of two iconic brands while creating fan experiences that elevate the football game day atmosphere.
outcome
Delivered a fan experience on par with the stadium’s best offerings, seamlessly integrating data capture opportunities to generate high-quality leads for local North Texas Ford dealers. This drove revenue growth and played a key role in securing the $70M partnership renewal with the Dallas Cowboys
A Foundation in Empathy
First-person research and benchmarking drove the strategy for differentiating this platform—one of four of it’s kind in the stadium.
Memories
That Last
Whether it’s a digital footprint or an old-fashioned memory, lasting impressions are made in this fan-foward, tastefully branded Ford Sponsored platform.
Striking the Right Balance
Building brand equity for Ford and capturing quality leads while protecting the fan focus on game day required relentless exploration to find the right fit.
Memories That Last
Whether it’s a digital footprint or an old-fashioned memory, lasting impressions are made in this fan-foward, tastefully branded Ford Sponsored platform.
