When middle ground doesn’t lie directly on the equator, locating it calls for a more abstract solution, and in a culture where the average attention span is less than that of a goldfish, connections are difficult to establish. The best advice is this: In a space full of shiny things, find the one thing that’s worn. In other words, follow the habits of minimalist in this grandiose world.
This conceptual condo brochure focuses on selling the lifestyle, not just the space. The project includes a booklet, floor plans, business cards, the take away, and a folder to hold it all.